1. The Context
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Approached by Carlos, CEO of Hirocreative about the app idea for his new venture. He want to create a listing app for restaurant businesses.
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2. THE PROBLEM
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In colombia, Rappi app have monopoly in this space and they charge very high for listing and delivering the food items. There is lack of open listing app for restaurants.
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3. THE OBJECTIVE
Research, strategize & design an app to empower resturant businesses through online app portal. Where restaurants can list their business at very minimal charges and can handle deliveries itself & break the monopoly of Rappi.
1. IDEATE
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Based on discovery form, we started our research and agreed on our findings:
User Personas:
- Small to Mid Resturant owners who serve with 5-7 miles.
- People living around that area who wants to order from nearby outlets
We created user flows for both User journeys from begining to end screens.
- Restaurant journey - Add items, information, take order, create offers, track delivery and get feedbacks.
- User journey - Search item by using filters, modify food as per options, place order, track and share feedback.
We created whole project strategy at this stage and defined project features.
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2. DESIGN
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Second important phase where our product start taking shape.
Created wireframes and discussed with client and get approval on concepts.
Finilized on color, fonts, icons & created the design system.
Designed real screen mockups module and flow wise flow.
Interlinked all screens and created full app prototype for real experience.
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3. ITERATE
We tested this prototype with real restaurant owners and our friends to find shortcomings & updated some of actions, wording and flows till we get 100% satisfaction.
